We think that core values

are key to building a sustainable business

Our core values are at the heart of everything we do and are our guideline:
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Passion
For what well designed ingredients and services can bring to cats, dogs and their parent : Health, wellbeing, happiness, beauty and so much more. Passion also for the fascinating and evolving bond created between humanity and pets.
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Agility
We must remain flexible to meet the challenges of current needs. Agility is fundamental to our innovative culture
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Freedom
The value allows us to make the right decisions.  Freedom leads to enhanced expression of creativity and, ultimately, to the right solution to problems.
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Collaborative Mindset
No one succeeds alone. Partnerships and Alliances are  the growth tactic Birdstone is embracing.  Collaborating with other entrepreneurs or companies helps us solve problems faster and easier.
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Responsibility
Birdstone is committed to an approach to business that is socially and environmentally responsible. We are taking an  assertive leadership role in promoting sustainability.