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We think that core values
are key to building a sustainable business
Our core values are at the heart of everything we do and are our guideline:

Passion
For what well designed ingredients and services can bring to cats, dogs and their parent : Health, wellbeing, happiness, beauty and so much more. Passion also for the fascinating and evolving bond created between humanity and pets.

Agility
We must remain flexible to meet the challenges of current needs. Agility is fundamental to our innovative culture

Freedom
The value allows us to make the right decisions. Freedom leads to enhanced expression of creativity and, ultimately, to the right solution to problems.

Collaborative Mindset
No one succeeds alone. Partnerships and Alliances are the growth tactic Birdstone is embracing. Collaborating with other entrepreneurs or companies helps us solve problems faster and easier.

Responsibility
Birdstone is committed to an approach to business that is socially and environmentally responsible. We are taking an assertive leadership role in promoting sustainability.
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